Celebrating the Beauty of Black Hair

Join Our Community of Black Women Celebrating Their Hair.

Coming October 2025

“I've never felt so seen and celebrated in my hair journey. This platform has truly changed my life.”

Mckenzie S.

Mckenzie S.

Crown Care App

Connect with other black women

With The Whair App, our social platform allows you to connect with other black women on all things hair. Share your hair journey, find hair inspiration, and connect with a community of women who understand the unique challenges and beauty of black hair.

Connect with other black women

Find your perfect style

StyleMatcher is an interactive tool that helps you find the perfect hairstyle for your hair type, face shape, and personal style. Say goodbye to bad hair days and hello to feeling confident in your beautiful hair.
Find your perfect style

Discover new products

ProductFinder is our searchable database of hair care products specifically tailored to black hair. Discover new products, read reviews, and find the right products for your unique hair needs.
Discover new products
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"I would have never found my perfect hair routine without advice from organic reviews regarding my specific hair type. I am forever grateful."

Testimonial
Ayanna M.

Join our community of black women celebrating beautiful hair.

Your hair like never before

Launching October 2025

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